Answers to common questions on how to measure your business.
Articles on the most important to understand business metrics
Active Users (Daily, Weekly, Monthly) →
Annual Contract Value (ACV) →
Annual Recurring Revenue (ARR) →
Average Order Value (AOV) →
Average Resolution Time →
Average Revenue Per User (ARPU) →
Burn Rate →
CAC Payback Period →
Cash Runway →
Channel Attribution →
Churn Rate →
Cohort Analysis →
Compound Annual Growth Rate (CAGR) →
Cost per Lead (CPL) →
Customer Acquisition Cost (CAC) →
Customer Effort Score (CES) →
Customer Health Score →
Customer Lifetime Value (LTV) →
Customer Renewal Rate →
Customer Satisfaction Score (CSAT) →
DAU/MAU Ratio →
Daily Active Users (DAU) →
Days to Onboard →
Expansion MRR →
Feature Adoption Rate →
First Contact Resolution Rate →
First Response Time →
Gross Margin →
Gross Merchandise Value (GMV) →
Gross Retention Rate →
LTV:CAC Ratio →
Landing Page Conversion Rate →
Lead-to-Customer Conversion Rate →
Marketing Qualified Leads (MQLs) →
Monthly Active Users (MAU) →
Monthly Recurring Revenue (MRR) →
Net New MRR →
Net Promoter Score (NPS) →
Net Retention Rate (NRR) →
Operating Margin →
Organic Traffic →
Paid Traffic →
Product Stickiness →
Product Usage Frequency →
Retention Rate →
Revenue Churn →
Revenue Growth Rate →
Sales Qualified Leads (SQLs) →
Self-service Content Usage →
Session Duration →
Support Staff Utilization →
Support Ticket Volume →
Ticket Backlog →
Time to Value (TTV) →
Total Addressable Market (TAM) →
Total Contract Value (TCV) →
Upsell/Cross-sell Revenue →
User Churn by Feature →
User Engagement Rate →
User Retention Curve →