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The Ultimate Guide to ARR

Measure. Act. Grow.

This book captures decades of experience standing up ARR reporting at the likes of Intercom and Atlassian. It's worth its weight in download.

Available for download in PDF.
Click here to download now. We'll also email you a copy within the hour.

“If I could get one thing from all our early-stage portfolio companies, it'd be better ARR reporting.”

Mamoon Hamid
GP, Kleiner Perkins

What's inside

  1. ARR as Your North Star
  2. The Components of ARR
  3. Cohorting ARR
  4. Defining Your ARR
  5. Building ARR
  6. Acting on ARR
  7. Benchmarking ARR
  8. Taking Control
  • “Looking at ARR every day was one of the most impactful things we did at Intercom. The Daily Pulse – literally that's what we called it – accelerated our ability to make decisions and understand our evolving business.”

    Eoghan McCabe
    CEO, Intercom

  • “Our first finance hire's biggest win was setting up regular ARR reporting. We needed cohorts. We needed critical insights into expansion, contraction, and churn. It wasn't remotely easy, but it was critical to our success.”

    Christina Cacioppo
    CEO, Vanta

  • “My first priority when I joined Figma was deeply understanding our ARR – its individual components and the dynamics of each. Doing so really set us up for success as a finance org.”

    Praveer Melwani
    CFO, Figma

Meet the authors

Our resident Equals Experts, Bobby and Chris know what it takes
to scale businesses and create ARR builds and reports from scratch.

Bobby Pinero

Before:

Head of Finance, Intercom

Now:

CEO & Co-founder, Equals

Chris Burgner

Before:

Dir. of Finance, Intercom

Now:

Head of Finance, Equals