The connected spreadsheet

GTM analytics you trust, insights that drive revenue—today.

Equals syncs, cleans, and models your Stripe, Salesforce, and HubSpot data, surfacing the exact deals, cohorts, and levers to close the gap.

A funnel table in a spreadsheet, with a COUNTIF formula being written A funnel table in a spreadsheet, with a COUNTIF formula being written
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1

All your GTM data in one place—without anyone’s help.
Our built-in warehouse syncs your data and incorporates your nuanced business logic. For fewer tools and real-time insights.

The old way

A flow chart showing the process of connecting data to a warehouse, via ETL.

The connected way

A flow chart showing how you can connect data directly to Equals
2

It’s a spreadsheet. But automated and real-time.
Do everything you can do in Sheets or Excel but with live data from Stripe, Salesforce, HubSpot, your SQL database, and more.

Query right from your sheet. Use SQL or our query builder to pull live data—no CSV exports or app switching required.

A screenshot of a query of Stripe's customers table outputting into a spreadsheet

Power through analyses. Manipulate and summarize data with the formulas you know and trust.

A screenshot of a funnel table in a spreadsheet, with a SUMIFS formula visible in the editor
A stacked column chart breaking down ARR into gross new, expansion, restart, churn, and contraction

  • Plus everything you expect (and more): 
  • Pivot tables · 

    Pivot tables. Explore data in a friendly drag-and-drop interface.

    A screenshot of a built pivot table in a spreadsheet
  • Cell formatting · 

    Cell formatting. Format cells with colors, borders, font styles, and more.

    A screenshot of the partial formatting bar in a spreadsheet, with the text color picker open
  • Conditional formatting · 

    Conditional formatting. Highlight trends and outliers with conditionally formatted cells.

    A screenshot of the UI for configuring conditional formatting rules
  • Freeze panes · 

    Freeze panes. Keep important columns and rows visible while scrolling.

    A screenshot of a scrolling sheet with the top header row frozen
  • Trace precedents · 

    Trace precedents. Follow the data that feeds into and out of any cell.

    A screenshot of lines connecting a cell to its precedents
  • Grouping · 

    Grouping. Simplify workbooks by grouping rows and columns.

    A screenshot of grouped rows in a spreadsheet
  • Real-time collaboration · 

    Real-time collaboration. View and edit workbooks live with your team.

    A screenshot of multiple cursors in a spreadsheet while one user edits
  • Comments · 

    Comments. Add, reply, react to, and resolve comments on any cell or chart.

    A screenshot of a comment on a cell in a spreadsheet, with an @ mention
  • Command+K · 

    Command+K. Take any action in your workbook with a single shortcut.

    A screenshot of a Command Bar with a dropdown of available actions, with AI visible at the top
  • Alt-mode shortcuts · 

    Alt-mode shortcuts. Leverage the Excel-based shortcuts you already know.

    A screenshot of a partial spreadsheet toolbar with alt-mode shortcut hints visible
  • Calculated columns · 

    Calculated columns. Extend queried data with formula-defined columns.

    A screenshot of a Stripe data set being extended with calculated columns, defined by spreadsheet formulas
  • Import scripts · 

    Import scripts. Import from any API or internal tool with custom Python or Javascript code.

    A screenshot of a code editor UI with javascript code
  • Scheduled queries · 

    Scheduled queries. Automate updates to your analyses with hourly, daily, or weekly scheduled queries.

    A screenshot of the UI for scheduling a query in Equals
  • Query versioning · 

    Query versioning. Ensure your work is always reproducible with versioned queries and query runs.

    A screenshot of a timeline of changes to a query
  • Views · 

    Views. Transform raw data into clean tables ready for analysis and reporting.

    A screenshot of the Equals views editor, witha an example daily billing summaries view
  • Saved queries · 

    Saved queries. Build a library of your most important queries and import scripts.

    A view of a list of saved queries with a detail popover visible for the sales pipeline saved query
  • Data notes · 

    Data notes. Add notes to queried data that persists in the correct row with every query run.

    A screenshot of a note being added to a row of CRM data, in a spreadsheet
  • Data overrides · 

    Data overrides. Make edits to the output of a query that persists the next time the query is run.

    A screenshot of query data being overridden in a spreadsheet
  • Access controls · 

    Access controls. Set permissions to determine users’ level of access to your workbook or workspace.

    A screenshot of Equals workbook level access controls
  • AI Assist for SQL · 

    AI Assist for SQL. Generate SQL queries using full knowledge of your schemas.

    A screenshot of the Equals AI prompt for generating SQL queries, with a few suggested prompts
  • AI Assist for Formulas · 

    AI Assist for Formulas. Generate formulas in the context of your workbooks.

    A screenshot of the Equals AI prompt for generating formulas, with a few suggested prompts

3

Shareable dashboards, backed by spreadsheets.
Build beautiful, polished dashboards in just a few clicks. Ensure your team always has the latest with a daily delivery to Slack or email.

A screenshot of a ARR and customer count summary sheet in a spreadsheet
A screenshot of an ARR spreadsheet turned into a live dashboard

Doc-like builder

Turn spreadsheets into dashboards with charts, cells, tables, and more.

Filters

Change the data displayed in a dashboard's charts and tables.

AI summaries

Auto-generate text summaries of charts and tables with AI Assist.

Scheduled delivery

Push your dashboard to Slack and email–weekly, daily or hourly.

Embeds

Place your dashboards on any page with a simple HTML snippet.

Permissions

Restrict access to specific people or allow anyone with a link to view.

Insights that drive revenue.
Hear how startups big and small unlock growth with GTM analytics in a connected spreadsheet.

Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”

Marty Kausas's headshot

Marty Kausas
Co-founder & CEO, Pylon

“Equals automatically sends an ARR and business update to our entire team every week. It gives every person in the company the information they need.”

Kirsten Witunski's headshot

Kirsten Witunski
Senior Analyst, Superhuman

“Building all our GTM metrics in Equals unlocked insights we never had. With a clear view of our funnel, we can identify levers that get us to goal.

Carmen Yam's headshot

Carmen Yam
Revenue Operations, Sightline Climate

“Every day, I open Equals and know exactly what’s working and what’s not. It’s the heartbeat of how we run the business.”

Nico Ferreyra's headshot

Nico Ferreyra
Co-founder & CEO, Default

“We’ve never seen the team engage with data like they have in Equals. With all our metrics in a spreadsheet it’s easy for anyone to dive in.”

Leanne Harte's headshot

Leanne Harte
Senior Manager, Intercom

4.9 out of 5

Read G2 reviews

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