Equals | Learn | Metrics

ARPA: Average Revenue Per Account

ARPA is your total revenue divided by your total number of accounts.

LTV: Lifetime Value

Lifetime Value is the expected amount of revenue you'll earn from a customer over their lifetime.

MRR: Monthly Recurring Revenue

The amount of recurring revenue expected in one month.

Understanding Annual Recurring Revenue (ARR)

Learn what ARR is, why it matters, and how to calculate it. We'll dive into the different ARR components and look at examples and benchmarks.

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