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Answers to common questions on how to measure your business.
Understand the definitions for common business metrics.
ARPA: Average Revenue Per Account
ARPA is your total revenue divided by your total number of accounts.
LTV: Lifetime Value
Lifetime Value is the expected amount of revenue you'll earn from a customer over their lifetime.
MRR: Monthly Recurring Revenue
The amount of recurring revenue expected in one month.
Understanding Annual Recurring Revenue (ARR)
Learn what ARR is, why it matters, and how to calculate it. We'll dive into the different ARR components and look at examples and benchmarks.
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